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This research examines how social media marketing impacts model picture, model trust, and purchase intention within the context of elegance centers in Jordan. The analyze provides a design that outlines the influence of social media marketing methods on customer actions. To guidance the proposed design, a quantitative system was employed to collect details by online surveys. The sample consisted of 374 respondents chosen through non-likelihood comfort sampling techniques.

that enables corporations to produce related and valuable content for consumers, bringing about greater shopper engagement and

that a optimistic marriage between have confidence in and purchase intention is often made through efficient and proactive marketing

(2015) also advise that manufacturer image has an influence on client purchase intention. They suggest the more powerful a

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CSR pursuits on social media on behavioral effects of customers, such as their purchase chance and Digital word of mouth (E-WOM). The info ended up collected from the banking customers of the building economic system and had been analyzed through structural equation modelling in AMOS application. The final results exposed that customer-similar CSR functions on social media affect customer behavioral results like E-WOM and purchase intentions.

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purchasers to be aware of the components they ought to look at When selecting a suitable strategy. Next, it offers useful in-

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social media marketing as a strategy to join with online buyers, as highlighted by Elaydi (2018) who discovered that digital

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